Portfolio Project

I have completely transformed and brought life to The Cottage, the gift shop at Shutters on the Beach. With exclusive curation, merchandising, hospitality retail strategy and operations I have increased revenue by over 100% and there is a magic that their guests experience while shopping.

TYPE OF BUSINESS:
Preferred Hotels & Resorts

TITLE:
Retail Consultant for the hotel gift shop, The Cottage.

RESULTS:
• I have increased revenue by over 100%
• Increased sales 125%
• Brought in fine jewelry on consignment
• Curated over 100 brands into the space

CATEGORY FOCUS:
Women’s, Men’s, Kid’s, Apparel, Accessories, Loungewear, Swim, Lingerie, Costume Jewelry, Fine Jewelry Accessories, Gift, Home, Stationery, Sunblock, Pool and Beach Toys, Candy & Branded Goods

TASKS:
• Curate
• Buy
• Merchandise a highly exclusive curated mix in a very small space to make sure it all fits and creates magic
• Responsible for all aspects of retail operations
• Elevate The Cottage and their retail image to fit the clientele who stays at the hotel
• Update the design of the original space
• Change the entire buy 100% with new fresh goods and concept
• Handle all RA’s
• Work directly with staff to train and educate on all aspects of selling and brand knowledge
• Reimagined and curated a completely new in-room beauty box

Lesley Slatkin

OWNER, SHUTTERS ON THE BEACH

Lisa Kline has an amazing ability to find unique, current, and practical items.  She brings an energy to everything she touches and has completely transformed our gift shop.  Lisa has the talent to understand the clientele she is trying to reach and the ability to find something for everyone!

~Lesley Slatkin

The Cottage at Shutters on the Beach

Jim Smith

DESIGNER, SHUTTERS ON THE BEACH

A successful petite boutique shop, especially in luxury hotels & resorts, requires a blending of multiple talents to create success.  Those talents are: a keen eye, stylish knowledge, understanding of the demographic mix, “a step ahead”, astute buying, exceptional displaying & merchandising, understanding  of accent lighting, knowledge of offering a range of pricing, continual turnover of products, cutting edge in merchandise, hiring & training consistency, and PASSION. LISA KLINE has the above traits rolled together in a most interesting and success-based package.

~Jim Smith