SHUTTERS ON THE BEACH

I have completely transformed and brought life to The Cottage, the gift shop at Shutters on the Beach. With exclusive curation, merchandising, hospitality retail strategy and operations I have increased revenue by over 100% and there is a magic that their guests experience while shopping.

TYPE OF BUSINESS:
Preferred Hotels & Resorts

TITLE:
Retail Consultant for the hotel gift shop, The Cottage.

RESULTS:
• I have increased revenue by over 100%
• Increased sales 125%
• Brought in fine jewelry on consignment
• Curated over 100 brands into the space

CATEGORY FOCUS:
Women’s, Men’s, Kid’s, Apparel, Accessories, Loungewear, Swim, Lingerie, Costume Jewelry, Fine Jewelry Accessories, Gift, Home, Stationery, Sunblock, Pool and Beach Toys, Candy & Branded Goods

TASKS:
• Curate
• Buy
• Merchandise a highly exclusive curated mix in a very small space to make sure it all fits and creates magic
• Responsible for all aspects of retail operations
• Elevate The Cottage and their retail image to fit the clientele who stays at the hotel
• Update the design of the original space
• Change the entire buy 100% with new fresh goods and concept
• Handle all RA’s
• Work directly with staff to train and educate on all aspects of selling and brand knowledge
• Reimagined and curated a completely new in-room beauty box